The Real Story Behind Erin Dimond & Jordan Dugger’s Impact on Coaches

Who Are Erin Dimond and Jordan Dugger?

Erin Dimond and Jordan Dugger are widely recognized as two of the most influential figures in the online fitness coaching industry. As the founders of the Impact Fitness Coaching Academy (IFCA), their mission is simple: help fitness coaches create profitable, freedom-based online businesses without burning out. Together, they bring years of hands-on experience building multiple 7-figure brands and guiding thousands of coaches to do the same.

 

The IFCA Difference: Built on Experience, Not Theory

What makes IFCA stand out is its foundation—everything taught inside the program comes directly from Erin and Jordan’s own journey. They’ve invested over $250,000 in mentorships, ad strategies, sales psychology, and team systems, refining a business model that works in the real world. Rather than teaching generic business advice, they give coaches direct access to what’s actually working today.

 

A Clear, Repeatable System for Online Coaching Growth

At the heart of IFCA is a structured approach to client acquisition and retention. One of their standout strategies is the Community Funnel™, a system designed to consistently attract warm, high-quality leads without relying on cold DMs or spammy tactics. Coaches are given plug-and-play frameworks for content, sales, fulfillment, and leadership. Since 2017, the IFCA model has helped generate more than $318 million in client revenue.

 

Real Coaches. Real Results.

IFCA’s biggest proof point is the success of its students. One gym-based coach went from 10-hour workdays and a capped income to earning more online in a few months than she did all year at her gym. Another former physician assistant turned her passion for fitness into a $50,000+ side business. Stories like these are common across the IFCA community, with hundreds of testimonials showing life-changing results in just 12 to 16 weeks.

 

Facing Criticism and Standing Firm

As with any high-investment coaching program, IFCA has faced questions about its pricing and structure. Some past clients have noted steep fees or a lack of refunds. Still, the overwhelming majority of graduates praise the program’s depth, mentorship access, and long-term business value. With thousands of coaches certified and success stories continuing to grow, Erin and Jordan have built a program that consistently delivers for those willing to do the work.

 

Why Their Impact Matters

Erin Dimond and Jordan Dugger aren’t just helping coaches make more money—they’re helping them create freedom. Whether that means spending more time with family, stepping away from the gym floor, or building a team, IFCA offers a direct path. Their impact is real, measurable, and rooted in a clear mission: helping health and fitness entrepreneurs thrive in the online coaching space.