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Erin Dimond & Jordan Dugger’s Approach to Helping Fitness Entrepreneurs Thrive

 

1. Founders with First-Hand Fitness Business Success

Erin Dimond built her personal online coaching business from zero to seven figures beginning in 2013, scaling to approximately $500K per year while onboarding dozens of clients organically through social platforms and sales calls. Alongside her husband Jordan Dugger, she now coaches fitness professionals to replicate that success, sharing a proven roadmap.

2. The Philosophy: Purpose‑Driven & Value‑First

Rather than cold, scripted pitches, Erin and Jordan emphasize high‑touch, high‑ticket sales built on authentic conversations. Their philosophy centers on understanding client needs deeply, delivering real solutions, and positioning services as value-driven investments—not quick fixes. They guide entrepreneurs to lead with empathy and authority.

3. The Impact Fitness Coaching Academy Model

Through the Impact Fitness Coaching Academy (IFCA), Erin and Jordan provide both education and mentorship. This accelerator program supports health and fitness coaches to build and scale their online business, having worked with over 3,000 professionals to date. IFCA combines technical business infrastructure, mindset training, and real-world sales coaching.

4. Key Pillars: Mindset Shifts, Marketing, & Sales Systems

Their approach rests on three pillars:

  • Mindset transformation – coaches learn to think like business owners instead of solely trainers.

  • Social media to sales conversion – techniques for turning real social engagement into meaningful sales conversations.

  • Ethical selling – shifting from fear-based selling to providing solutions aligned with clients’ goals.

These pillars enable sustainable growth rather than chasing vanity metrics.

5. Real People, Real Results

Erin and Jordan also co‑host a podcast where they share unfiltered stories of wins, failures, and lessons from clients and other coaches. They often reveal their own business missteps as well as case studies of coaches who’ve gone from under‑earning to full‑time entrepreneurship. This raw transparency builds trust with their audience and demonstrates what’s possible.

6. Why This Approach Matters for Fitness Entrepreneurs

Most fitness professionals excel at training and nutrition—Erin and Jordan’s strength is translating that expertise into a scalable business. By focusing on mindset, marketing funnels, and sales, they fill a gap many coaches overlook. Their high‑ticket model ensures that business growth doesn’t require working harder, but smarter.

Summary & Takeaway

Erin Dimond and Jordan Dugger help fitness entrepreneurs thrive by offering a holistic program rooted in authentic sales, mindset evolution, and proven systems. Their Impact Fitness Coaching Academy has supported thousands and is backed by real-world results and transparent storytelling. For fitness coaches ready to elevate beyond the gym floor into full business ownership, their approach is both inspiring and actionable.

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